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Dr. Eric Crall
MyDPCdoc Family Medicine

MyDPCdoc, Dr. Eric Crall

Location: Lutz, Florida
Formed in: 2014
riverjordandirectfamilymedici.vpweb.com
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My successes.

Dr. Crall developed a successful marketing strategy, through which he attracted enough patients to begin breaking even. Now he’s in the “word of mouth phase” as his practice grows. He has appeared on several local news segments to discuss both his own practice and the direct primary care model, which he believes is the future of healthcare reform.

What inspired you to start your business?

Unlike most U.S. doctors, Dr. Eric Crall, who practices family medicine in Tampa, Florida, is available to his patients by phone or text on evenings and weekends. Instead of rushing patients out the door, he meets with them for as long as necessary. Yet, there is little to no wait time for an appointment. Crall achieved all this by bucking the insurance model that was draining money and resources and instead charging his patients a low monthly fee for unlimited primary care appointments and other services like weight loss management. His patients use medical insurance only for emergencies and catastrophic care.

How SCORE helped.

SCORE mentor Michael Lewis helped Dr. Crall with his business plan, goals, and marketing approach. Lewis also assisted Crall in securing the funding needed to maintain his business during the startup phase. Crall is a passionate advocate for the direct primary care model, which he says gives patients better care at about half the cost. His mentor has championed him in that regard, helping him make the connections necessary to get his message out to businesses and county government officials.

My mentors
Headshot of Michael Steven Lewis
Michael Steven Lewis

Mike has been involved in business management and training for 45 years. His expertise in management...

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3152 Little Road, #325
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New Port Richey, FL 34655
(727) 842-4638

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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