By SCORE Southern Maryland

1.0 TITLE PAGE

2.0 TABLE OF CONTENTS

3.0 PURPOSE OF PLAN

  • Describe what you expect to achieve with the plan

  • What do you want the reader to understand by reading the plan?

4.0 COMPANY DESCRIPTION

  • Name, location

  • Type of business and legal structure

  • Uniqueness

5.0 EXECUTIVE SUMMARY (Write after completing remainder of Business Plan)

  • Describe your company

  • Who is the management?

  • What are the management’s strengths and experience?

  • What are the company’s objectives?

  • Why will the company be successful?

  • Is outside financing necessary? If so, for what purposes and how much is needed?

  • Have you utilized professionals such as an accountant, lawyer or counselors such as SCORE?

6.0 MISSION STATEMENT

  • Describe your company’s goals and objectives

  • Describe how you want the world to see your business

7.0 PRODUCTS/SERVICES

  • What products and/or services will you provide your customers?

  • How will your product and/or services benefit the customer?

  • What is the demand for your products and/or services?

  • What is different/unique about you product and/or services?

8.0 MARKETING PLAN

8.1 Market Analysis

  • Who will you target as your markets and customers?

  • What is the demand for your products and/or services?

  • Are markets growing, remaining steady or declining?

  • Identify market and industry trends that will affect the sale of your products and/or services

  • Who are your major competitors?

  • How are their businesses performing: increasing, remaining constant, or declining?

  • What are your competitors’ strengths and weaknesses?

  • What have you learned from your competitors’ advertising?

  • How do your products and/or services differ from the competition?

8.2 Marketing Strategy

  • How will you sell and distribute your product and/or services?

  • How will you determine the price of your products and/or services?

  • How will you advertise your products and/or services?

9.0 OPERATIONS

  • Who will operate the business?

  • What employees are required?

  • What are the logistical plans and requirements for the design, inventory, delivery and follow-up for the products and/or services?

10.0 FINANCIAL DATA

  • Show the funding requirements

  • Provide a cash flow plan

  • Provide a personal financial statement for the owner

  • Provide an Owner’s Credit Report

11.0 SUPPORTING DOCUMENTS

  • Include any supporting documents relating to the new business that aid the reader to understand and have confidence in the potential of the business.